Multichannel selling is a popular and profitable trend. If you are running an online store, you probably know that multichannel and omnichannel are two of the biggest and most powerful words in the ecommerce world.
According to experts, adding a sales channel to your online store can increase your sales and revenue. Stores that sell on just one online marketplace in addition to their website experience over 30% increase in revenue. Merchants who sell on more than one marketplace experience over 100% increase in revenue. Impressive, right?
In this article, we will be discussing Shopify, Shopify integration with marketplaces like Amazon, and what users have to say about using Shopify integration to sell on Amazon.
About Shopify Integration
Shopify is one of the most popular and dominant platforms for ecommerce businesses. Shopify has introduced new ways for businesses to add marketplaces (more selling channels).
The Shopify App collection currently includes integrations with eBay, Amazon, Facebook, Facebook Messenger, Instagram, and Pinterest. By adding all of these integrations, businesses can manage their website, marketplace, and social media sales in the Shopify central dashboard.
Even though there are a few different options to consider, we will be discussing one of the most popular marketplaces – Amazon. We will talk about how this integration work, its advantages and disadvantages, and how it may help you sell more products.
Sell on Amazon with Shopify
When it comes to marketplace selling, Amazon is the obvious first step. Boasting over 100 million visitors each month, the Amazon marketplace offers sellers opportunities for expanding the customer base and sell products to customers from all over the world.
As we said before, Shopify already introduced their Amazon integrations. Sellers can now connect Shopify stores to Amazon with just a few clicks. The process is simple and will only take a few minutes out of your time. This connection gives sellers the ability to manage inventory, monitor sales, and improve customer interactions from one dashboard.
What Does it Take to Integrate Your Shopify Store with Amazon
Integrating your Shopify account with Amazon is quick and simple. All you need are these two things:
- A Shopify account (your own online store)
- An Amazon Sellers Account (the account will cost you $39.99 per month + additional selling fees)
Once you have signed up and created your Amazon Sellers Account, you can log into your Shopify account, go to “Sales Channels” panel, and install the integration.
You will have to follow a few prompts to enable the connection to share details across the two platforms and confirm access for Shopify developers.
Now that you’ve integrated the two platforms, you will be able to sync your inventory and all of your products across both platforms. Thanks to a built-in integration like this, it doesn’t take much to connect your Shopify store and Amazon account.
By using this app, you can sell your products on Amazon. You can find the app in the Shopify App Store (it is free to install).
With this app, you can create listings for your products, link existing Amazon listings, and sync inventory to fulfill orders from your Shopify store.
How Does Shopify Amazon Integration Work?
Not all Shopify integrations work the same. Some integrations sync inventory and others do so much more.
Let’s see how does Shopify Amazon integration work:
- Create Amazon listings in your Shopify’s dashboard: This option only works with specific categories. These categories are Beauty and Personal Care, Patio and Garden, Clothing, Shoes, Jewelry, Home and Kitchen, Health & Household, Sports and Outdoors, Sewing, Arts & Crafts, Toys & Games.
- Add your Shopify items to Amazon listings: If your products are available on Amazon, you can add your offers to the listings.
- Sync product information: You can send your product information, images, and variants from Shopify to Amazon.
- Set price for Amazon: Sellers can list different prices for products that are listed on Amazon. For example, you can sell the same product for $10 on your Shopify site and $25 on Amazon. Also, you can keep your inventory separated.
- View revenue in your Shopify reports: Use the reporting features Shopify offers to track your Amazon sales.
- Sync inventory into your Shopify dashboard: Shopify keeps track on all of your sales.
- Fulfill Amazon orders from Shopify: You can import all of your orders into the Shopify dashboard.
- Get notifications in Shopify about your Amazon orders: You can manage customer interactions from your Shopify platform.
What Users Have to Say about Selling on Amazon
The Amazon integration as listed in the Shopify App marketplace has acquired lots of reviews with an average 1.8/5 stars.
To understand the reasons for the low rating, we read a few of the comments. In general, here is what users have to say about Shopify-Amazon integration.
- Poor Customer Service: There are numerous complaints related to customer service, even though it is not clear whether customers are complaining about Shopify or Amazon.
- Difficulties Regarding Product Listings: Users say that it takes too much time to list and upload products to Amazon.
- Does Not Work Well: There are a lot of reviews saying the integration doesn’t work. The systems don’t sync and the app is apparently in beta testing.
- Helpful After the Setup: Some users say that after you’ve set everything up, the integration can be a great tool. You can simplify your day-to-day business operations and focus on running both your Shopify store and your Amazon account.
From all of the reviews, we can conclude that once you got past the learning curve, you will experience the benefits of Shopify Amazon integration.
The Bottom Line
If you go through the user reviews, you will see that there are a lot of negative reviews, however, in our opinion, these reviews hold a lot of weight.
If you want to improve your sales and expand your customer base, we suggest you consider Shopify Amazon integration as an option. The truth is, it is far from perfect and requires a lot of work, however, it may certainly solve some of your problems.
And who knows, may Shopify will revisit the integration and resolve the current issues.